You’d think selecting a white paint color would be the easiest part of any design project. But as any amateur or professional designer can attest, combing through hundreds of near-identical shades in search of the perfect white hue is anything but.

If this sounds all too familiar, we’ll make your life easier: go with Benjamin Moore’s Simply White. This beautiful white paint color is a longtime designer favorite — it’s the perfect complement to any space or design style and trust us, we’ve done the legwork.

Its delicate warm undertone is what sets it apart — Simply White adds a subtle touch of richness and depth to any room without veering into the “cream” territory. Plus, it’s incredibly multifaceted — whether you use it on walls or cabinetry, it’s a crowd pleaser.

If you’re looking for a neutral canvas that’s not to warm, not too crisp, but just right, your search ends with Simply White.

Why We Love It

Honestly, it’s so easy to love Simply White — it suits virtually every design style, from warm minimalism to cool modern. And unlike other white paint colors, this shade doesn’t leave a space feeling cold and stark. As mentioned, it has a subtle yellow undertone to thank for that inviting, glowy quality, but it’s perfectly balanced. It flawlessly toes the line between rich and sleek.

It’s also worth mentioning that warm neutrals are officially usurping cool grays and off-whites, so it’s no surprise that Simply White has been in heavy rotation on Instagram and in our own design projects. We only see this neutral-warm white gaining popularity in the coming months and years.

How to Use Benjamin Moore's Simply White

Unsurprisingly, you really can’t go wrong when using Simply White in your home. It’s an incredibly versatile white paint color that can be used on the ceilings, walls, trim, cabinetry, furniture, or all of the above! Lately, we love using Simply White on every surface for a seamless, monochrome look. Still unconvinced? See how Simply White provides the perfect backdrop for the below design styles:

1. Simply White: Warm Minimalism

As you can see in our VP of Creative and Design Shelby Girard’s home, Simply White provides the perfect backdrop for a Warm Minimalist interior. Paired with warm beige, soft ivory, and rich honey tones alongside organic textures like wood and rattan, the end result is naturalist perfection.

2. Simply White: Cali Casual

Here, Havenly designer Heather Goerzen paired Simply White with trending earth tones in this California cozy living space. It provides the perfect warm neutral canvas for more vibrant colors like brick red and rich terracotta.

3. Simply White: Boho Modern

True to form, Simply White pairs beautifully with the warm wood tones and woven accents in this modern bohemian interior. The rich color palette really brings out its warm, inviting quality.

4. Simply White: New Classic

Simply White even pairs well with more traditional, classic touches, as seen in this gorgeous layered kitchen. We especially love how it bodes with the rich, mushroom-toned cabinets — it complements, rather than competes, with the cabinetry’s warm undertones.

From selecting the perfect white paint color to perfecting room flow, our designers are chock-full of expert tips. Check out our design packages to work with a design pro one-on-one.