This Is *Exactly* Where a Coastal Grandmother Would Live (The TikTok Trend Is Coming Home)

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WORDS BY Kelsey Clark

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Published on May 10, 2022

Forget hot girl summer — per the latest TikTok trend, 2022 is all about channeling your inner monied coastal grandmother. You know the look: crisp linen button downs, straw hats, smart slacks, and a glass of chilled white wine permanently in hand.

Unsurprisingly, Lex Nicoleta, the influencer that coined the phrase, explains the vibe best: “It’s Martha Stewart adjacent; it’s Nancy Myers chic; it’s Diane Keaton in Something’s Gotta Give; it’s Hamptons; it’s my garden is bigger than your apartment.”

While Nicoleta has devoted many TikToks to coastal grandmother decor, like flower arranging, Easter tablescapes, and kitchen essentials, we felt it necessary to design a full coastal gran-worthy home top to bottom. We picture this residence in the Hamptons or Montecito, ideally walking distance to both the farmer’s market and the best five-star restaurant.

So, if your interests include hosting outdoor dinner parties, Ina Garten, and donning a headscarf and oversized sunglasses while driving your vintage convertible down the Pacific Coast Highway, this aesthetic is for you.

Why We're Loving the Coastal Grandmother Aesthetic

Coming off of a two-year pandemic, it just feels appropriate to channel gran energy and prioritize comfort, leisure, and life’s simple pleasures above all else. Plus, it aligns with the enduring suiting fashion trend as well as the recent resurgence of modern-traditional design. But TikTok aside, this look is classic, which is precisely why it’s trending in the first place. Here’s how to channel coastal grandmother energy in your home:

Get the Look: Sitting Room

Coastal grandmother home decor

Is this not exactly where Jane Fonda’s Grace Hanson would prefer to drink her 4pm dry martini? A formal sitting room is very coastal grandmother approved in and of itself, especially when it includes ornate moulding, traditional furniture, and a hint of plaid.

Coastal grandmother home decor

Rug // Floor Lamp // Artwork

Get the Look: Bedroom

Coastal grandmother home decor

We picture ourselves changing into white linen pajamas and sleeping off our happy hour white wine buzz in this swoon-worthy bedroom. Classic elements, like the striped bedding, pleated drapes, and wingback bed, check the grandmother box, while the trendy cane chair and soft blue hues add a modern coastal touch.

Coastal grandmother home decor

Nightstand // Chandelier // Bedding

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Get the Look: Living Room

Coastal grandmother home decor

Can you not see Marilyn, Donna, and Judy retiring to this cozy living room for a post-dinner digestif? The capiz chandelier, woven blinds, and rattan coffee table are classic coastal, while the preppy nautical patterns and timeless silhouettes lean modern gran chic.

Coastal grandmother home decor

Chair // Chandelier // Tree

Get the Look: Dining Room

Coastal grandmother home decor

While coastal grans prefer to dine al fresco on their expansive patio, a proper dining room is an obvious must. Here, we went with a less is more look, including a soft, classic wallpaper, traditional slipcover-style dining chairs, and blue and ivory patterned throw pillows. Just add a homemade meal from Oprah’s cookbook and fresh flowers from the farmer’s market.

Coastal grandmother home decor

Dining Chair  // Pillow // Chandelier

From what’s trending to forever timeless, our designers have all the ideas and decor to bring major style home. Work one-on-one with your personal designer to handpick pieces to get the coastal grandmother look (or any other style for that matter), starting with our style quiz.

Words by Kelsey Clark